15 Nonprofits Recognized for Their Creativity and Success in Maximizing Convio's On-Demand CRM, Content Management Solutions to Take Relationships to Next Level

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Convio Innovator Award Recipients Honored at 2nd Annual Convio Client Summit
October 19, 2007


"Convio, Inc. announced today the winners of its first Innovator Awards, recognizing clients' creative use of Convio's online constituent relationship management (eCRM) and Web content management solutions that helped take their organizations' constituent relationships to new levels. The awards were presented during Convio's second annual Client Summit, where more than 600 nonprofit clients and partners gathered as a community to share experiences and results. In addition attendees learn about Convio's products and discuss the latest strategies and best practices for maximizing the Internet to build strong relationships with constituents.

"...Fifteen nonprofit organizations received awards and recognition in eight categories: email communications (newsletters and other email engagement techniques); email list growth; Web site (using Convio CMS or PageBuilder); online fundraising; integrated (online and offline) fundraising; advocacy campaign; use of Web 2.0/peer-to-peer marketing techniques outside of special events (e.g., Convio Tributes, Widgets); and special events fundraising (TeamRaiser™). The awardees were selected from 70 nominations submitted by Convio clients, partners and staff.

"...Lambda Legal received the Innovator Award for its compelling, personalized email communications to donors, members and potential supporters. The organization leverages all of Convio's product features, including highly conditionalized content based on donor level and geographic residence. Using different graphic elements in the header depending on the recipient's donor level, Lambda Legal grew its monthly eNews subscriber list by 35% from July 2006 - July 2007."

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