Jobs: Email Strategist

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National Headquarters, New York

SUMMARY

The Email Strategist is a key member of the Communications Team and is responsible for strategically and creatively writing, executing, optimizing and reporting on Lambda Legal’s email advocacy and fundraising campaigns using Convio.  Based in our New York City Office, this position reports directly to the Communications Director.

WHO WE ARE

Lambda Legal is a national organization committed to achieving full recognition of the civil rights of lesbians, gay men, bisexuals, transgender people and everyone living with HIV through impact litigation, education and public policy work. Since 1973, Lambda Legal has used impact litigation and other advocacy tools to decriminalize same-sex relationships, fight HIV discrimination, win marriage equality, and advance the rights of transgender people. Contributions from supporters nationwide enable a growing budget of approximately $19M. Clients are not charged for legal representation or advocacy and Lambda Legal receives no government funding. Headquartered in New York City, Lambda Legal has regional offices in Los Angeles, Chicago, Atlanta, Dallas, and Washington, DC.

We believe that serving the full breadth of the LGBT and HIV communities requires cultural competency and enthusiasm for diversity of all kinds. To be successful, we must approach our work with an understanding that discrimination based on sexual orientation or gender identity is not the only obstacle to achieving full formal and lived equality for LGBT people and everyone living with HIV– rather, we recognize the intersectional nature of discrimination, specifically including biases based on race, religion, national origin, education, and class. In light of this reality, we prioritize awareness and proactive commitment to counteracting these biases and their compounding effects.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Handle all aspects of email strategy, including planning, writing, designing, executing, optimizing, targeting, and reporting. Actively finding opportunities for Lambda Legal to use email to accomplish advocacy and fundraising goals.

• Train others to use and be the resident expert in Convio and Raiser's Edge

• Code and test HTML emails and when problems arise, be able to efficiently troubleshoot.

• Play a key role in managing the multiple relationships with Convio support, and represent the needs and concerns of team members across the department.

• Strategically and creatively use email to drive growth in fundraising by understanding how and when the Lambda Legal Development team should use email to grow fundraising revenue and by understanding the balance between staying informed on current email marketing best practices and growing Lambda Legal’s unique, experimental voice to separate the organization from its competitors

• Drive and manage acquisition campaigns that bring in new potential donors.

• Responsible for integrated campaign management by coordinating the development of landing pages for all email campaigns, including petitions, legislative action, fundraising, online store, and event registration pages.

• Manage the shared Email Calendar with the events team to prevent overlap on deliveries and ensure no geo-market is overlooked or oversaturated. This includes training appropriate staff on best practices for place-holding campaigns on the calendar, providing technical support when needed, and coordinating across Lambda Legal’s five national offices with appropriate staff.

• Design and implement A/B and multivariate split tests.  Strategize forward-thinking next steps for new ways to bring new stories to our current (and new) audiences by continuously expanding on segmentation best practices that serve as benchmark tools.

• Collect and analyze email metrics and report trends and findings to different stakeholders through individual engagements and team meetings.

• Ensure Lambda Legal portrays compelling, untold stories about its clients and work that encourage audiences to take action by employing dynamic writing and storytelling skills

• Demonstrate capabilities for message discipline and for narrative communications

QUALIFICATIONS

• A candidate must be self-directed and self-motivated and comfortable and adept at working with a remote manager.

• A qualified individual will have at least 2-4 years of previous email marketing experience for advocacy and fundraising along with strong proficiency in Convio and Raiser’s Edge, and strong writing, strategic, and technical skills.

• Should have a commitment to the civil rights of lesbians, gay men, bisexuals, transgender, gender nonconforming people, and everyone living with HIV

SUPERVISORY RESPONSIBILITIES: N/A

TRAVEL

This position requires some regional travel; travel percentage of 20%.

SALARY

Salary is based on the Collective Bargaining Agreement.  The salary range starts at $59,000 and is commensurate with experience. Competitive benefits package is provided, including medical, dental, life and long-term disability insurance, employer contributions to retirement account, and substantial vacation.

APPLICATION

The position is open until filled.

Send resume and cover letter by e-mail only to careers@lambdalegal.org, attention Jonathan Adams, Communications Director with the subject line of “Email Strategist”.

No calls please. Due to the high volume of applications, Lambda Legal cannot return phone calls about the position and does not notify applicants of status except when an interview is granted.

Lambda Legal is committed to further building and maintaining a staff that reflects the full range of LGBT, HIV-affected and allied communities, and is an equal opportunity employer. People of color, transgender and gender-diverse people, women, people with abilities in multiple languages, immigrants, people living with disabilities, and individuals living with HIV are encouraged to apply.