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Jobs: Digital Director

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Department: Communications

Location: Atlanta, GA; Dallas, Texas; Chicago, IL; Los Angeles, CA; New York, NY; Washington, DC

Reports To: Chief Communications Officer

FLSA Status: Exempt/Full-Time

Union Status: N/A

SUMMARY

The Digital Director will define the strategy for how Lambda Legal’s digital presence drives the organization’s fundraising, outreach, and brand building efforts forward. The Digital Director partners with the heads of the Communications, Development, Legal and Brand and works with the Web Administrator to drive top of funnel interest and conversion. The Digital Director will also build a center of digital excellence in Marketing for digital strategy, defining scalable and prioritized systems and processes.

Reporting to the Chief Communications Officer (CCO), the Digital Director will spearhead the creation of long and short-term digital communications plans for Lambda Legal’s digital properties and conduct market analysis on digital content

WHO WE ARE

Lambda Legal is a national organization committed to achieving full recognition of the civil rights of lesbians, gay men, bisexuals, transgender people and everyone living with HIV through impact litigation, education and public policy work. Since 1973, Lambda Legal has used impact litigation and other advocacy tools to decriminalize same-sex relationships; challenge discrimination against LGBTQ people and people living with HIV in the workplace, in the home, in schools, in health care, and in the military; and protect LGBTQ families, including by winning and defending marriage equality. Clients are not charged for legal representation or advocacy and Lambda Legal receives no government funding. Headquartered in New York City, Lambda Legal has regional offices in Los Angeles, Chicago, Atlanta, Dallas, and Washington, D.C.

We believe that serving the full breadth of the LGBTQ and HIV communities requires cultural competency and enthusiasm for diversity of all kinds. To be successful, we must approach our work with an understanding that discrimination based on sexual orientation or gender identity is not the only obstacle to achieving full formal and lived equality for LGBTQ people and everyone living with HIV; rather, we recognize the intersectional nature of discrimination, specifically including biases based on race, religion, national origin, gender, disability, education, and class. In light of this reality, we prioritize awareness and proactive commitment to counteracting these biases and their compounding effects.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Establish and lead the digital communications strategy for the organization, both proactive and reactive
  • Conceptualize and implement Lambda's approach to digital messaging and how it relates to the organization's overall communications strategy
  • Ability to communicate digital strategy across teams and departments at Lambda Legal
  • Create and enhance the direction and tone of digital content
  • Analyze and optimize digital marketing; conduct and oversee A-B testing
  • Bring a depth of experience leveraging search engine optimization and search engine marketing as it relates to content and digital strategy
  • Set KPIs to measure digital outreach
  • Manage and mentor direct reports while anticipating a growing a team
  • Identify digital communications opportunities to amplify Lambda Legal's mission and initiatives, while also maintaining a successful and proactive digital strategy

QUALIFICATIONS

  • High emotional intelligence; able to understand the needs and concerns of partners and colleagues
  • Big thinker; Data-driven with an interest in or experience with the legal community
  • Comfortable with change; flexible and agile in a constantly transforming environment
  • Strong attention to detail with an analytical mind and superb problem-solving skills
  • Strong interpersonal skills, exceptional communication + presentation skills (both written and spoken), supervisory, and decision-making skills; good judgment
  • Highly organized with excellent time and project management skills
  • Ability to cultivate and maintain strong relationships remotely
  • Possess the following personal attributes: Trustworthy, Strategic, Organized, Results-driven, Self-starter, Inclusive, Transparent, and Collaborative
  • Ability to thrive in a fast-paced, deadline-driven environment with the capacity to make decisions and anticipate future needs in a changing environment
  • Capacity to translate complex and/or legal issues to the public in accessible, understandable terms
  • Experience with direct mail/direct response a plus
  • Self-starter with a history of leveraging exceptional creativity and digital savviness to advance an organization's digital communications goals
  • Proven success within a highly flexible, visible, entrepreneurial culture; comfort working under tight timelines in a fast-paced environment
  • A collaborative approach to work and a demonstrated capacity to "play well with others," including colleagues in other departments
  • Strong interpersonal skills and exceptional communication and presentation skills, both written and spoken, with an ability to inform, influence, convince, and persuade
  • Ability to navigate a wide variety of stakeholders and juggle competing priorities and interests to move the work forward

TRAVEL

This position will require some occasional regional travel.

COVID STATEMENT

The health and well-being of our employees and their loved ones are of the utmost importance to us. During the Pandemic, we have chosen to close our offices. Our employees are all working from home, and only visit the office voluntarily, only if absolutely necessary. We follow CDC and Department of Health guidelines to ensure the safety of employees who occasionally need to work from the office. We have an employee task force that is continually evaluating and assessing when we can re-open. At this time, we do not foresee re-opening our office in the next several months.

COMPENSATION

Salary and benefits will be competitive and commensurate with experience. Competitive benefits package is provided, including medical, dental, life insurance, short and long-term disability insurance, employer contributions and match to 403(b)-retirement account, and substantial vacation.

APPLICATION

Applications will be accepted until the position is filled.

Cooper Coleman is leading this search on behalf of Lambda Legal. To apply, click HERE, select apply to this job and complete the application. All inquiries will be held in confidence. A cover letter is not required with your initial application but is welcomed to help us understand your fitness for this role during our initial evaluation. Candidates invited for interviews will be asked to provide a thoughtful letter of interest indicating their specific qualifications for the opportunity, desire to join Lambda Legal, and connection to its mission. Review of applications will begin immediately and continue until the successful candidate has been selected.

No calls please. Due to the high volume of applications, Lambda Legal cannot return phone calls about the position and cannot notify all applicants of status.

Lambda Legal is committed to further building and maintaining a staff that reflects the full range of LGBT, HIV-affected and allied communities, and is an equal opportunity employer. People of color, transgender and gender-diverse people, women, people with abilities in multiple languages, immigrants, people living with disabilities, and individuals living with HIV are encouraged to apply.